Watch Burberry's racy perfume ad by Steve McQueen

Today's top stories including Burberry's racy perfume ad by Steve McQueen, the top 5 global brand videos, plus Facebook teams up with Dunnhumby.

Watch Burberry's racy perfume ad by Steve McQueen

Burberry launches racy perfume ad directed by Steve McQueen

Most read: Burberry launches racy perfume ad directed by Steve McQueen

Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen.

The 30-second spot, released today, tells the story of a couple’s weekend in London and includes a nude bath scene.

It is the first commercial film by McQueen, who directed the multi-Oscar winning 12 Years A Slave in 2013. McQueen was nominated for Best Director, while the movie itself won Best Picture.

The ad stars actor Josh Whitehouse and model Amber Anderson, while the soundtrack, called I Won’t Complain, was written by British singer-songwriter Benjamin Clementine.


Top 5 global brand videos

Advertising: Top 5 global brand videos

Unicef explores the harrowing story of one child's arranged marriage in an ad that deservedly takes the lead in this month's global video chart.

This hugely impactful and unsettling film exposes the reality of this situation, by showing a fictional 11-year-old bride preparing for her wedding.

Launched to coincide with International Women’s Day, the film sent shock waves around the world and received more than 10 million views and 150,000 shares in just a few days.

More advertising news


Facebook partners Dunnhumby to prove impact on FMCG sales

Social: Facebook partners Dunnhumby to prove impact on FMCG sales

Facebook has tied up with Dunnhumby in the UK to create a powerful joint dataset, offering brand marketers a way to measure a campaign's effect on sales offline as well as online.

The social network is matching its 37 million-strong dataset with Dunnhumby’s database of 17 million UK shoppers via a third party, Acxiom.

Facebook’s data comprises information on which users have seen particular brand ads, while Dunnhumby’s includes anonymised Tesco data.

Dunnhumby said the latter set includes "additional modelling" to account for the total UK grocery market. The upshot is that the pair can determine whether a set of users who saw a brand campaign then went on to buy its products.

Also in the news


What can Britain market to the rest of the world?

Marketing: What can Britain market to the rest of the world?

With people like Donald Trump hogging the microphone, has there ever been a better time to promote the British sense of decency and reserve round the world? asks Jon Sharpe, CEO of RKCR/Y&R.

The Culture White Paper, presented to Parliament this month, puts a big emphasis on the GREAT campaign and marketing ‘brand’ Britain.

Fair play and politeness, two of the nation’s best, if least showy, attributes, could top an alternative list of British cultural exports to enrich the global stage right now.

Continue reading, What can Britain market to the rest of the world?


Goldman Sachs leads financing for 'automated copywriting' startup

Tech: Goldman Sachs leads financing for 'automated copywriting' startup

Persado, an ad tech startup which says its software can create automated copywriting for marketing campaigns, has today closed a $30m financing led by Goldman Sachs.

The company’s platform uses scientific algorithms to "generate a precise combination of words, phrases, and images that can motivate any audience".

Persado’s clients include American Express, Vodafone, eBay and Expedia and claim they have experienced a 68.4 per cent improvement on click-through rates in marketing material.

It has used "cognitive content" on more than 4,000 marketing campaigns, through Facebook, display ads, email and mobile, by collecting response data from ad impressions.

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