Campaign spoke to Elvis technical director Scott Hunter about bringing its innovative 'Compassion in World Farming' campaign to life, how to craft a winning DOOH campaign, and the future of the medium.
Elvis Communications took second place for the campaign in the Ocean Digital Creative Competition in 2013.
It let the public "throw" apples to pigs on a farm in Buckinghamshire using their phones. A live feed on Ocean’s Eat Street @ Westfield London showed the happy porkers enjoying their treat.
Now in its sixth year, the Ocean Digital Creative Competition aims to reward creative thinking connect the medium with those who have a similar forward thinking vision, and educate creative minds on the opportunities DOOH can bring.