The one minute 30 second ad shows passersby surprised to see a virtual Gary Lineker sitting inside a bus stop that Walkers transformed into a Tweet activated vending machine for two weeks from 28 August.
The crisp brand, which turned three London bus stops into vending machines activated by fans’ tweets as part of the campaign, encouraged fans to tweet for free crisps. Tweets to @Walkers_busstop triggered the vending machines to dish out free packets of crisps from the six finalist flavours.
The machines dispensed 260 free packets of crisps daily at bus shelters in Clapham Junction and two in Oxford Street as part of the campaign, which was created by OMD UK, AMV BBDO, Talon and Clear Channel.
The 2014 'Do us a Flavour' campaign kicked off in January. The six finalist flavours include: Sizzling Steak Fajita; Chip Shop Chicken Curry; Pulled Pork in a Sticky BBQ Sauce; Ranch Raccoon; Cheesy Beans on Toast and Hot Dog with Tomato Ketchup.
Agency: AMV BBDO with Acne Production.