The installation, which was built in 400 minutes, is aimed at celebrating the lager brand’s credentials of "originality." It was created by street artists from Graffiti Life.
Marketing met with Ali Pickering, portfolio brand director at Molson Coors, to learn more about the campaign strategy and watch it in action.
She said: "Grolsch is 400 years old this year and to mark that we're having a complete through the line campaign [comprising] out of home, social media, digital media [and] installations."
Client: Ali Pickering