Watch: Havana Club's virtual reality pop-up bar

Havana Club rum has launched a new pop-up experience in Soho which brings Cuba's capital to life for consumers in London.

As part of the experience, visitors to the colourful bar can drink cocktails while donning a VR headset that immerses them in Havana life, from the past through to the present day.

Campaign went down to Soho to see how it works. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content