Watch: Heineken and United Biscuits marketing chiefs give their views on future challenges

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Jacco van der Linden (Heineken UK) and Sarah Heynen (United Biscuits).

"Changing shopper behaviour is our biggest single challenge we are now facing"
"Changing shopper behaviour is our biggest single challenge we are now facing"

In this video, produced in partnership with creative agency Team Darwin, we asked marketers what marketing challenges are we about to face?

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content






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