Watch: Inside Cadbury's Creme Egg London Eye pop-up lodge

Cadbury has opened its Creme Egg Hunter's Lodge at the London Eye, as an extension of its #CremeEggHuntingSeason campaign.

The pop-up lodge debuts in London before touring other key locations including Bristol, Birmingham, Leeds and Edinburgh.

Campaign spoke to Creme Egg brand manager Aislinn Campbell about the activation, which follows on from last year’s Creme Egg Café.