Watch: Inside Unruly's new video ad lab

Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software.

A new survey from the tech company has found that more than half of UK consumers say they are likely or very likely to use software to block adverts online because they feel there are too many ads and they find them "creepy". Ninety-five percent also said they would consider using ad blocking software in future.

The 'Unruly Future Video Lab’ aims to provide brands and agencies with an interactive overview of the online video ecosystem, customised real-time data and best practices on how to use targeting and distribution strategies to deliver ads that people want to watch and share rather than avoid.

Ian Forrester, Unruly’s insight director, explained, "Because there is this huge rise in ad-blocking, whenever you make a connection with a consumer you need to make sure that connection is absolutely spot-on, because there are fewer and fewer opportunities to have that conversation."

The Unruly Future Video Lab replaces the company’s existing Social Video Lab, which was launched in 2013.

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