Watch: how an intense dance is raising awareness of domestic violence

The ad, created by J Walter Thompson London and Biscuit Filmworks, uses an original song by Ellie Goulding and lets victims of domestic abuse know that help and support is available to "break the routine".

To mark the campaign's launch, the dancers performed in Regents Place in London to raise awareness.

Dancers Jennifer White and Jason Kittelberger feature in the video, which was created by Adam Collins at JWT London. The spot was directed by Noam Murro through Biscuit.