Watch the latest must-see viral videos from One Direction, Kia and Nike

The latest viral video hits from One Direction, Kia and Nike.

One Direction: fragrance ad
One Direction: fragrance ad

One Direction - Our Moment

They boyband of the moment seeks to cash in further on their huge popularity with a female fragrance aimed squarely at Directioners.

Kia - Soul Hamster

Kia’s video featuring hamsters getting into shape promoting its resdesigned Kia Soul is approaching 1m shares on YouTube.

Nike - Just do it/Possibilities

Narrated by Hollywood actor Bradley Cooper, Nike’s brand new global ad celebrating the 25th anniversary of the strapline "Just do it" features a host of its stars such as tennis player Serena Williams and basketball legend Le Bron James.

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