Watch: what makes a good marketing director?

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Imogen Wilson (Plan UK), Mat Finch (Warner Leisure Hotels), Martin Moll (Honda) and Adrian Mooney (Tata Global Beverages)

A marketing director is now a hybrid of various roles
A marketing director is now a hybrid of various roles

In this video, produced in partnership with creative agency Team Darwin, we asked marketers how to make the leap to becoming a Marketing Director?

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content





Read next

Unilever CMO Keith Weed's five tech trends for 2015

Why Moneysupermarket's #EpicStrut is a viral hit