Watch: Marks & Spencer's autumn 2015 fashion campaign

Marks & Spencer has launched its autumn 2015 fashion campaign with a TV spot that claims "only one store does it like this".

Rainey Kelly Campbell Roalfe/Y&R created the campaign, which broke on TV in the UK tonight (2 September) at 7pm and is called "the art of".

The TV spot borrows stylistically from the brand’s food ads; it features close ups of needles and thread, and other tailoring paraphernalia, in addition to models being splashed with colourful paints.

The soundtrack is an instrumental version of Mark Ronson’s Uptown Funk.

The work was created by Pip Bishop and Chris Hodgkiss, and directed by Sam Brown through Rogue. Five more TV spots will be released as part of the campaign.

Elements from the campaign, which also includes print and digital work, will be used in 50 different markets.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content