Watch the McDonald's Christmas 2013 ad

McDonald's has launched its 2013 festive ad, encouraging people to visit the fast-food restaurant whether they like Christmas or loathe it.

The one-minute ad, which aired for the first time on Saturday night, was created by Leo Burnett, McDonald’s advertising agency. Leo Burnett has worked with the fast-food chain for more than 20 years.

The ad, called "somewhere near you", looks in through McDonald’s windows to show different groups of people eating in McDonald’s, while snow falls outside.

A rhyming voiceover describes McDonald’s as a place where people can either celebrate or escape from the holiday season, ending with the line,  "There’s a McDonald’s for everyone at Christmas."

At Leo Burnett Tony Malcolm and Guy Moore were the creative team. The spot was directed by Neil Gorringe through Moxie Pictures.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content