Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

Johnnie Walker: unveils latest campaign
Johnnie Walker: unveils latest campaign

The campaign, created by Anomaly New York, includes two online films, outdoor, print, digital and social media activity.

The new drive aims to bring to life the unique character of four of the brand’s luxury whiskies – Blue Label, Gold Label Reserve, Black Label and Double Black.

It follows the release of Johnnie Walker’s "Gentleman’s Wager", the six-minute online ad featuring Jude Law and Giancarlo Giannini, which created a benchmark for the brand in terms of content creation, its Diageo Global Reserve managing director, James Thompson said.

Speaking exclusively to Campaign last month Thompson said branded content allows brands to tell a story in a way that traditional ads don't.

Referring to the current global campaign, Thompson said: "The advertising beautifully reflects the craft, quality and character of each of our blends through work of exceptional creative standard.

"Johnnie Walker is consistently breaking new ground in luxury marketing.

Last week Johnnie Walker called a global ad review. The account is currently handled by Bartle Bogle Hegarty London, which has held the business since 1999.

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