Amid the furore Marketing took to the streets of London to find out whether consumers could actually taste the difference - the verdict? Nobody could.
Some consumers took to social media to decry the recipe change using the hashtag #Cremeegggate and calling on Mondelez to revert back to the original recipe.
Changing the recipe in any well loved brand is a risk but the snacking giant might, however, expect somewhat of a sales boost thanks to all the publicity and hype ahead of Easter, with some suggesting the good timing is an example of carefully handled PR.
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