WATCH: Public reacts to $20,000 sale of McDonald's Big Mac sauce

Auctioning Big Mac sauce to burger fans was always going to be a recipe for PR success, but do the wider public actually know or care?

McDonald's Big Mac auction: do the public care?
McDonald's Big Mac auction: do the public care?

A limited 500ml edition Of McDonald’s Big Mac sauce went on sale on eBay last week, racking up bids of over $21,000 and sending social media into overdrive.

The auction, which is for charity, ended today after 134 bids and sold for $20,600.

One higher bidder pulled out of proceedings when faced with the prospect of spending hundreds of thousands of dollars – on a sauce made out of mustard, onion and fructose corn syrup.

What do the public think? Marketing took to the streets to find out.

Read next

Russ Lidstone: nothing is more effective at damaging a bad product than great advertising

How neuroscience can help to build your brand

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content