WATCH: Puma brings 'Do you' campaign to life

Puma teamed up with youth marketing agency Urban Nerds to stage a 24-hour experiential hub on 9 March, designed as a platform for female empowerment.

The hub follows on from the brand’s wider "Do you" campaign, which launched in 2016 to support and empower women through sport. Campaign spoke to Ruth How, head of marketing and communications at Puma, about bringing the idea to life.

"We try as a brand to do quite a lot of experiential; it is really a core component of the marketing mix for Puma", How said, adding that further experiential activity is in the pipeline for September.

Urban Nerds has worked with Puma on the "Do you" campaign since 2016 and led the production and curation of the event.