Watch: Samsung fools a falcon in latest Galaxy Tab S spot

Samsung has thrown down the gauntlet to Apple again with its latest spot for the Galaxy Tab S tablet.

Samsung: fooling a falcon with the Galaxy Tab S
Samsung: fooling a falcon with the Galaxy Tab S

The brand has released a 60-second spot to demonstrate the power of the Galaxy Tab S screen versus the Apple iPad Air 2.

The ad shows a falcon soaring over the London skyline before pouncing on its "prey".

The Galaxy Tab S arrived in June, with Samsung hoping to boost sales over Christmas as consumers weigh up new rival tablets.

Samsung's corporate marketing vice president, Russell Taylor, said: "A key feature of the Galaxy Tab S is its ability to deliver rich, crisp colours and incredibly sharp images.

"We wanted an idea that would help us showcase this beautiful screen."

Brand: Samsung

Agency: Iris



Read next

Power 100: The UK's top marketers

Top 10 marketing moments of 2014

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content