Sir Martin Sorrell and Kanye West are targeted by journalist and satirist Nimrod Kamer in this video as he plots to launch his own agency, 'Old Ideas Over Budget'.
Kamer takes to the Croisette to ask whether advertising is art, bumping into industry insiders and celebrities along the way, and even joining Kanye West's entourage in a moment of confusion.
The video is part of a series being released during this year's Cannes Lions Festival of Creativity from agency Don't Panic.
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