In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: "Should 'social marketing' be monetised?"
In this video, produced in partnership with creative agency Team Darwin, we speak to marketers including Kristof Fahy (William Hill), Daryl Fielding (Vodafone) and Harvey Alexander (Eurotunnel Le Shuttle)
Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content
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