Watch: Sony Music, Spotify & MEC on brand partnerships in the music industry

Brand partnerships in the music industry are no longer just accepted as part of the landscape, but actively sought out.

Marketing spoke to Daniel Hall, senior director, insight & planning at Sony Music, Tom Kitchen, head of sales development at Spotify UK, Jacqui Green, director of business development at Miles and Mark Knight , strategy director at MEC Access about the increasingly popular brand and artist partnership, and how it can benefit both parties.