WATCH: 'synthetic human' robots come to life in London

Persona Synthetics, a 'new store' in Regent Street mocked up by Channel 4 to promote its new series, Humans, has caused a stir in London.

WATCH: passersby take to social media to share pictures of Channel 4 stunt
WATCH: passersby take to social media to share pictures of Channel 4 stunt

Two-metre high robots placed behind the pop-up shop window were built using Microsoft Kinect technology that could mimic and react to the movements of passers-by as part of the stunt.

Marketing's video team caught up with Microsoft creative technologist, Frazer Hurrell and Channel 4 head of marketing James Walker to find out more.


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