Topshop came first in the Creative Techniques category for a campaign created by Twitter UK, which uses real-time data from the social network to showcase the latest catwalk fashion trends live across Ocean’s digital outdoor UK network, The Grid.
Domestic violence charity Women’s Aid won the Interactive Category First Prize for a campaign utilising facial recognition technology to demonstrate how it only takes one person to notice domestic abuse to start making a change. The campaign was created by WCRS.
Ocean's Art of Outdoor Digital Competition, in partnership with Brand Republic, celebrates great ideas that push the creative boundaries in digital out-of-home advertising.
In addition, British Airways picked up two awards, one in each category, joining an impressive list of runners-up, together with Spotify, NEST and The North Face.
Entries were judged by a panel of 13 cross-discipline industry experts.
Tim Bleakley, Ocean's chief executive, said: "The fifth year of the competition gave us a record number of entries and the strongest shortlist we have seen in five years. Our winners are striking in the power of their visual ideas, combined with innovative use of technology.
"They deserve to be recognised for their immediacy and relevance to their target audiences."
Rachel Bull, editor of Brand Republic, said: "Previous competitions have demonstrated the sheer potential, but this year’s competition has significantly raised the bar. Here’s proof that digital out of home really is the must-have media to get your brand noticed."
The winners share a prize fund of £450,000 across Ocean’s premium network The Grid and the screen at Eat Street, Westfield London.
BR's videos of the judging day can be seen here.To see a creative showcase of all the entries, visit www.playwithourpixels.com
Best Interactive Category: The winning team behind Women's Aid "if you can see it, you can change it", by WCRS, receives their award from Ocean Outdoor's Tim Bleakley