Campaign spoke to Twitter UK's head of brand strategy, William Scougal, about its #TOPTRENDS campaign, the unique opportunities that DOOH can offer, and how to craft a winning DOOH campaign.
Twitter UK took first place for the campaign in the 2014 Ocean Digital Creative Competition's 'Creative Techniques' category. It collaborated with Topshop to "democratise fashion" by sharing information about the latest fashion trends. Topshop created looks to show on both Twitter and on billboards around the UK, which also reflected localised weather and time of day so that each location could display relevant information.
Now in its sixth year, the Ocean Digital Creative Competition aims to reward creative thinking connect the medium with those who have a similar forward thinking vision, and educate creative minds on the opportunities DOOH can bring.