Watch: Unilever marketer on tapping into passions for sex and food marketing

Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, spoke to Campaign about her transition from Durex to Knorr and making use of "fundamental human passions" for Knorr's Love at First Taste campaign.

Ojo also revealed the successful results behind Love at First Taste and the responsibility of preserving the legacy of a 178-year-old brand such as Knorr.

"It’s great as a marketer to be able to tap into that human desire for food and for flavour and use that as an opportunity to reach out to new people and bring them into the brand," Ojo said.

Speaking at Cannes Lions, Ojo described it as a great event to "invest in yourself" through networking and panels and learn about the industry.