Watchdog bans online gaming ad

LONDON - A TV ad for gaming site King.com has been pulled after its "gambling" content was found to be appealing to children.

King.com ad... must not appear again
King.com ad... must not appear again

The ad contained a cartoon caricature of a young woman against a pink background with white stars as she played and won at online game Bejeweled.

A viewer was concerned that the imagery could attract an audience under the age of 25.

Midasplayer, the owner of King.com, did not believe the ad offered a gambling product as the games on the website were games of skill only.

However, Midasplayer did point out that the King.com homepage featured a link to a gambling site, Royal Games.

The ASA concluded that the ad could be shown to promote a gambling product and should not be shown again in its current format.

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