Watchdog bans online gaming ad

LONDON - A TV ad for gaming site has been pulled after its "gambling" content was found to be appealing to children. ad... must not appear again ad... must not appear again

The ad contained a cartoon caricature of a young woman against a pink background with white stars as she played and won at online game Bejeweled.

A viewer was concerned that the imagery could attract an audience under the age of 25.

Midasplayer, the owner of, did not believe the ad offered a gambling product as the games on the website were games of skill only.

However, Midasplayer did point out that the homepage featured a link to a gambling site, Royal Games.

The ASA concluded that the ad could be shown to promote a gambling product and should not be shown again in its current format.