Water is Life fulfils four-year-old Kenyan boy's bucket list

A film crew travelled to Kenya to take a four-year-old Maasai boy named Nkaitole, who's never left his village before, on an adventure to do everything he's wanted to do before he dies.

The poignant film communicates the fact that in sub-Saharan Africa unsafe drinking water is one of the main reasons one in five children never reach their fifth birthday.

Brand: Water is Life

Client: Kristine Bender, executive director of Water is Life

Agency: DDB New York

Creative: Matt Eastwood

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