WaterAid "World Toilet Day" by Now

WaterAid has released an online ad for World Toilet Day that highlights the plight of children dying from poor sanitation. The spot was created by Now and features a toilet singing about how much of a struggle life would be without your loo. At the end of the song, the ad explains that a child dies every minute because they don’t have a toilet and encourages people to share the clip. The work was created by John Townshend and directed by Gary Freedman through Independent.