WaterWipes, the baby-wipes brand, is running an initiative to help new and expecting parents during lockdown.
The Early Days Club is a virtual platform that addresses the challenges of bringing a baby into the world during a period of social distancing. Using Zoom video conferencing, it offers guidance from healthcare professionals, as well as emotional support from a network of peers. The first session was hosted by comedian and TV personality Ellie Taylor, with guests including singer Myleene Klass, actor Ryan Thomas and healthcare professionals Dr Laura Lenihan and midwife Marie Louise – both of whom are expecting. The activity is part of WaterWipes’ response to Covid-19 that has included turning its social media channels into a support network that offers light relief and advice from healthcare professionals.