The Wayback "'66 England World Cup"

The Wayback, a virtual video series for people with dementia, has launched a film bringing viewers back to England's 1966 World Cup victory.

The 360-degree film features six scenes of celebrations which took place on 30 July 1966, including a busy pub and a dancehall. 

Filmed with 140 actors over two days, the work aims to trigger positive memories for people with dementia, with support from England’s World Cup-winning captain Sir Geoff Hurst. It was created by Havas’ Dan Cole and Andy Garnett and directed by Kevin Thomas.

In 2017 The Wayback sought to bring viewers back to the coronation of Queen Elizabeth II on 2 June 1953. Both episodes are available on The Wayback via the App Store and Android, and can be watched through a simple cardboard headset.


Director & creative director
Creative directors
Executive producer
Online & grade
Sound design
Casting director
Production design
Costume design
Make up & hair design

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member