Wayne Rooney stars in Fifa 09 PlayStation ad

LONDON - Wieden & Kennedy Amsterdam has produced a four-minute TV ad starring Wayne Rooney, promoting EA Games' Fifa 09 for the PlayStation.

The ad shows fans from Manchester United and Spanish giants Real Madrid gathering before large outdoor screens to watch a match.

It transpires that the game is being played by United's Wayne Rooney and Real Madrid player Gonzalo Higuaín on a computer console.

The ad broke on Sunday, during half-time of the Sky Sports match between Manchester United and Chelsea.

Trevor Uzice, a senior product manager for Fifa 09, said: "This year's campaign is all about bringing football fans and gamers together and we hope the advert will prove very popular with everyone."