WBarratt in review for umbrella brief

WBarratt Developments, the home construction group, is reviewing its £3 million media planning and buying business.

Media for its brands is split between several agencies, including MediaCom North and the Manchester-based Charterhouse Advertising and Marketing.

Sources said WBarratt wants to consolidate the account into a single agency. The bulk of its spend is focused on national and regional press to highlight the presence of new developments.

The WBarratt business covers four brands. Charterhouse, a full-service agency, currently handles media for the main Barratt Homes marque, while MediaCom North oversees activity for David Wilson Homes. Media spend to support Ward Homes and Wilson Bowden Developments was minimal in 2006.

WBarratt is currently keen to push its environmental credentials as it builds around 80 per cent of its new developments on repurposed, brownfield land.

Malcolm McGeary, the group marketing director at WBarratt, was unavailable for comment.

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