Wunderman Cato Johnson has begun rebuilding its creative department
with the appointment of six creatives from backgrounds as wide apart as
Reader’s Digest and TBWA Hunt Lascaris.
The team has been assembled by Charles Webre, the recently installed
US-born creative partner of WCJ.
Webre was appointed to succeed Steve Aldridge, who quit earlier this
year over differences in policy with senior management at WCJ. His
departure was followed by a number of creative defections at the agency,
and came in the wake of the resignation of its managing director, John
Shaw, who also quit over policy differences (Campaign, 23 January).
’I take a different approach to hiring than most creative directors.
My idea is to assemble a talented yet disparate group of people and have
them challenge each other to get the best work. The result is a very
controllable madness,’ Webre said.
The creative line-up includes Angus Oliphant, who was a senior designer
on Sony and BAA at Interfocus. He will join Jacqueline Steel, a
copywriter who was part of the senior team at Reader’s Digest, and Lee
Hirschmann, a copywriter who last year helped set up the direct arm of
TBWA in South Africa.
A new team - Nigel Edginton-Vigus and Bryn Jones - also joins from
Carlson, as does the senior art director, Dean Pinnington, who will be a
partner to Hirschmann.