WCJ wins Gillette pan-European marketing programme

Wunderman Cato Johnson has scooped the pan-European task to run a relationship marketing programme for Gillette.

Wunderman Cato Johnson has scooped the pan-European task to run a

relationship marketing programme for Gillette.



The agency triumphed in a final shoot-out against BBDO. The business

will be run out of WCJ’s London office, and will initially centre around

the Mach 3 razor brand. The win takes WCJ a step closer to consolidating

its relationship with Gillette below the line, as the Madrid office has

been working with Gillette in Spain for three years. The bulk of

Gillette’s worldwide advertising business is handled by BBDO.



WCJ London’s task will be to investigate the opportunities for marketing

Gillette beyond traditional advertising areas. The WCJ European

executive vice-president, David Butter, explained: ’It is a fairly open

brief, and we will be looking at a number of areas, including sampling,

promotions and events. We are delighted to be extending our relationship

from Spain to other European markets.’



Richard Bagnall-Smith, WCJ’s managing director, added: ’It’s a great

start to the year and it endorses the changes we have been making to the

agency over the past twelve months.’



Cyril Vermeil, Gillette’s European marketing manager, said: ’We were

impressed with WCJ’s ability to provide in-depth local market insights

across Europe.’



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