First Direct I hate queues
I like the ad because I hate queues too. Don’t we all? It’s a waste of
time, and as we say in the finance department, ’time is money’. WCRS and
First Direct proved that bank advertising need not be boring and nor do
finance departments. Bob Mortimer does what we would all do if only we
had the guts. It’s clever advertising that should encourage all people
to do the same - bank cleverly.
Qualcast A lot less bovver than a hover
The reason I like this is because, like most memorable ads, it’s
Whenever you hear people saying, ’did you see ...?’, it’s not because
the ad was artistic, creative or informative, but because it made them
Secondly, it was one of the few ads that refers to a specific
competitor, and takes the mickey in the process. It highlights the
absurdity of mowing the lawn and then spending time raking up the
resulting mess afterwards. Who would buy a hover mower after seeing
this? The final scene shows how much better the finished result is using
the Qualcast mower compared with the earlier attempt.
Still humourous, but making an important point.
Carling Black Label Dambusters
Coming from South Africa, I’d never seen this ad before, but now I think
it’s just about the best I’ve ever witnessed. It’s not often you laugh
out loud when someone tries to sell you beer, although as Friday night
wears on, everyone does laugh at my jokes more easily! I love everything
about this ad: the ridiculous bloke catching the ridiculous bombs, the
stupid voices, the wonderful music and, of course, the ubiquitous
football imagery - written by a bloke perhaps? Why aren’t all ads like
The thing I liked about the Orange launch ads was that they were
something totally different. I might have been reading more into the
commercial than I was supposed to, but the baby floating in water
immediately brought thoughts of a new birth and a new product, without
any need for boring pictures of mobile telephones and technology. ’The
future’s bright, the future’s Orange.’ Well, you can’t argue with that,
can you? It all added to the feeling that this was a new, exciting
Having said all that, I still don’t have a mobile phone and continue to
do my best to avoid them!
BMW Drawing pins
I don’t pretend to be an expert on advertising, but there are two things
I know a lot about: Robin and BMWs. Robin, I’m still figuring out, but
what I don’t know about BMWs could be written on the back of a cigarette
packet. I drive one around for Robin every day, I sit and gaze at the
dashboard for hours on end waiting for him, and I’ve got just about
every gadget and accessory BMW has ever produced. Picking my favourite
ad was a close-run thing for me because there have been some great BMW
ads. But in the end, my absolute favourite has to be ’drawing pins’.
It’s simple, it looks great and it’s not too far up its own arse. In the
words of another great BMW press ad, ’enough said’.
Electricity privatisation Frank N Stein
I actually love this ad; it shows how all-pervasive electricity is in
our lives and how even the oddest people need it. Being an avid user
myself, it jolted me into buying some shares, whereas normally I would
just turn off!
The first thing I think when I see this ad is, ’blow filling the
cupboard up with 30 different spices, I can have them all in one’. For
me, cooking is an art form, and a good curry is a work of art. This ad
appreciates that. Just looking at it makes my mouth water! It encourages
me to spice up my daily offering in the wine bar, so all my daily
punters at WCRS benefit. It’s a fabulous ad for a fabulous product,
which I still use.