WCRS has unveiled a national TV, press, poster and radio campaign for the charity Centrepoint, highlighting the plight of homeless young people during the winter months.
The TV spot turns the typical charity scenario on its head by showing a man handing money to a girl on the street. However, as the camera pulls back, he leads her down a dark alley. The voiceover appeals to the viewer to 'help Centrepoint get to London's young homeless before someone else does.'
The press, poster and radio campaign was written by Martin Gillan and art directed by Dave Lang. The press executions were shot by Graham Fink.
The television work was art directed by Scott Bains and written by Gary Dawson. It was directed by Frank Delaney through Baby Films. Media is by donation.