WCRS brings Liberty Surf ISP to television as part of pounds 15m campaign

Liberty Surf, the pan-European internet service provider, launches its first TV advertising next week with two ads from WCRS (e-brands) that form part of a pounds 15 million through-the-line campaign.

Liberty Surf, the pan-European internet service provider, launches

its first TV advertising next week with two ads from WCRS (e-brands)

that form part of a pounds 15 million through-the-line campaign.



The TV ads, which are the first ever created by e-brands, are designed

to put across Liberty Surf’s proposition clearly and precisely. The

two-week-old ISP offers free web access and no off-peak call charges at

evenings and weekends. For one payment of pounds 20 users can get a

whole year’s worth of internet access and off-peak calls.



Paul Shalet, the marketing director of Liberty Surf, said: ’WCRS

demonstrated the ability to understand our market, move at internet

speed and provide real solutions to our marketing challenges.’



The two spots, ’lemonade’ and ’bubble-gum’, invite the viewer to imagine

what it would be like to buy something which never ran out. The first

shows a boy sharing a bottle of lemonade with his younger sister. She

glugs away greedily, but the bottle never empties.



In ’bubblegum’, another boy puts his money into a bubblegum machine for

a gobstopper, only to find that the gobstoppers keep on coming.



Chris Herd, the group director of WCRS (e-brands) said: ’Liberty Surf is

freeing the ISP market from monthly payments, call charges and hidden

costs. It’s ground-breaking stuff that demands a fresh approach to

communications.’



The films were directed by Daniel Barber through Rose Hackney Barber,

art directed by Kevin Stark and Steve Vranakis and written by Nick

Kidney and Jonny Watson.



Media is handled by Starcom Motive.



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