Motive has strengthened its management team by appointing the
former WCRS buying director, Will Saunders, as a group director.
Saunders, who joins this week after nine years at WCRS, will take the
management responsibility for one of Motive’s three UK business teams,
as well as handling the pounds 20 million centralised NatWest
Saunders will immediately join the Motive board, which has recently been
strengthened by the internal appointments of Sue Gray as research
director and Philippa Stuart as group director.
Meanwhile, Motive has also poached David Benson, media account director
at Young and Rubicam, to handle its prestigious Levi’s business across
Europe. Benson currently handles the UIP account at Y&R and joins at the
end of the month.
Separately, the agency has parted company with its marketing manager,
Jenny Tsen. She will not be directly replaced.
The appointment of Saunders follows the recruitment in January of James
Greet, who will head the international business unit.
Mark Cranmer, Motive’s managing director, said: ’Will has a magnificent
pedigree. His knowledge of blue-chip brands such as Orange and BMW is
entirely complementary to the culture we’re creating at Motive.’
Saunders said: ’In three years, WCRS had seen its TV billings almost
halved. I was keen to seek a fresh challenge running accounts rather
than just running TV.’
Aside from the recent appointments, Motive’s core management team
remains unchanged. Apart from Cranmer, the management line-up consists
of international director, Iain Jacob, UK director, Kevin Brown, buying
director, Andy Roberts and director, Steve Clark.