WCRS director goes to Motive as part of management drive management drive

Motive has strengthened its management team by appointing the former WCRS buying director, Will Saunders, as a group director.

Motive has strengthened its management team by appointing the

former WCRS buying director, Will Saunders, as a group director.



Saunders, who joins this week after nine years at WCRS, will take the

management responsibility for one of Motive’s three UK business teams,

as well as handling the pounds 20 million centralised NatWest

account.



Saunders will immediately join the Motive board, which has recently been

strengthened by the internal appointments of Sue Gray as research

director and Philippa Stuart as group director.



Meanwhile, Motive has also poached David Benson, media account director

at Young and Rubicam, to handle its prestigious Levi’s business across

Europe. Benson currently handles the UIP account at Y&R and joins at the

end of the month.



Separately, the agency has parted company with its marketing manager,

Jenny Tsen. She will not be directly replaced.



The appointment of Saunders follows the recruitment in January of James

Greet, who will head the international business unit.



Mark Cranmer, Motive’s managing director, said: ’Will has a magnificent

pedigree. His knowledge of blue-chip brands such as Orange and BMW is

entirely complementary to the culture we’re creating at Motive.’



Saunders said: ’In three years, WCRS had seen its TV billings almost

halved. I was keen to seek a fresh challenge running accounts rather

than just running TV.’



Aside from the recent appointments, Motive’s core management team

remains unchanged. Apart from Cranmer, the management line-up consists

of international director, Iain Jacob, UK director, Kevin Brown, buying

director, Andy Roberts and director, Steve Clark.



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