WCRS grabs role on Ferrero roster with Kinder UK account

WCRS has won a place on the Ferrero roster after scooping the

£4.5 million UK account for its Kinder Bueno chocolate bar


Kinder Bueno was launched in February 2000, backed by a marketing spend

of £4.5 million. According to AC Nielsen, it was the most

successful confectionary launch of the year in terms of sales.

It is as yet unclear whether WCRS's appointment could evolve to cover an

international remit. The company has so far decided against appointing a

pan-European agency, opting instead to use its in-house Italian ad team

for its TV launch campaign.

Contrary to previous reports, Banks Hoggins O'Shea/ FCB was not

appointed lead agency for the Kinder Bueno brand in the UK following its


However, the agency does handle the Ferrero Rocher and Tic Tac


In a separate pitch, Ferrero is also talking to Leagas Delaney and Banks

Hoggins about a campaign to relaunch the Kinder Surprise confectionery

brand across Europe. Work for the brand is handled by its in-house

agency at the moment.

Over the past two years, Ferrero has been shifting its advertising into

agencies. The move has seen the "ambassador's party" work for Ferrero

Rocher replaced with Christmas campaigns through Banks Hoggins. The

agency has also replaced Tic Tac's dubbed campaign, set back stage at a

catwalk show, with a campaign starring a midget.

WCRS declined to comment on the appointment.

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