WCRS to handle global launch of Mini Convertible

Mini, the car brand owned by BMW, has appointed WCRS to develop a global campaign to launch the latest Mini Convertible, which goes on sale in March next year.

WCRS to handle global launch of Mini Convertible

The agency won the brief after a four-way pitch against three agencies based abroad. 

The campaign will be the first work that WCRS has produced for BMW since the car manufacturer ended its 35-year relationship with the agency in June 2014 and handed its UK account to FCB Inferno. 

WCRS will create an integrated campaign that will include TV, online, outdoor, social and digital activity. The work will run in the UK, France, Germany, Italy, Ireland, China, Japan and the US. 

Mini does not retain a global agency, instead holding pitches for specific projects. Crispin Porter & Bogusky handled last year’s car launch after winning a pitch against Mother and The Via Agency. 

The win does not affect Iris’ status as Mini’s retained UK agency. 

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content