Palmer will take responsibility for the planning department while working closely with Debbie Klein, the chief executive, Leon Jaume, the executive creative director, and Will Orr, the managing director, in running the agency.The role of executive planning director has been vacant since April 2005, when Klein was made the chief executive.
The agency has decided to fill the role following a period of growth that culminated in it winning the £75 million Sky business at the end of 2006.
Klein said: "It's not that there has been a massive gap in the department, but we're expanding so quickly that we need a figurehead who can meet clients, push the department and become part of the management team."
Palmer said: "WCRS has a fantastic planning heritage and I'm excited about building on that."He began his career in 1994 with BDH Manchester, before moving to Simons Palmer Denton Clemmow Johnson. He worked there until 1998, when he joined Bartle Bogle Hegarty. After eight years, he joined Saatchis in 2006.