WCRS lands Volvic UK task after restructure

WCRS has won the UK Volvic business out of BMP DDB in a global

restructuring by Danone of its water portfolio.

Local water brands around the world have been moved among roster Danone

agencies in the move which sees Volvic being awarded to WCRS in the UK

market. The Volvic business is handled elsewhere by the Arnold Worldwide

network, with the sister WCRS shop Devarrieuxvillaret looking after the

business in France.

The Danone reshuffle also sees DDB being appointed globally to the

Ferrarelle brand alongside all the Danone-branded waters. Many

Danone-owned local water brands have also been moved around roster

agencies, such as Badoit in France and Font Velle in Spain.

WCRS's UK appointment will see the agency producing new advertising for

the client next year. BMP's current TV work uses the line "There's

something in the water" while an Englishwoman walks through a French

town with a very passionate population.

Water accounts for a quarter of Danone's group sales and is one of its

three core activities. Rival Nestle, the world's bottled water market

leader, has more than 68 water brands, including Perrier, Vittel and San


Danone also owns the Evian brand, handled in the UK by Euro RSCG Wnek

Gosper. That brand is not thought to be affected by the review.