WCRS has begun hiring staff in the wake of its giant National
Lottery win last month, raiding the ranks of Bartle Bogle Hegarty to
appoint the senior creatives, Jo Moore and Simon Robinson.
Moore and Robinson will become the agency’s fourth pair of creative
managers and will work initially on its Land Rover and lottery
Moore, a copywriter, and her art director partner, Robinson, have been
at BBH for ten years, during which time they have worked across most of
the agency’s accounts. However, they are perhaps best known for Levi’s
’washroom’, which won a Cannes silver and a D&AD nomination among other
awards in 1996.
Moore and Robinson were also behind the Boddingtons ’athlete’ spot,
which helped propel the Mancunian model, Melanie Sykes, to fame, and the
’armchair’ ad for Electrolux, which won a bronze at Cannes in 1996.
They follow their former colleague, Mike Wells, to WCRS. Wells left BBH
last year with his partner, Will Barnett, and their arrival sparked a
reorganisation of the creative department. The other creative managers
are Nick Kidney and Kevin Stark, as well as Andy Dibb, who does not yet
have a creative partner.
Rooney Carruthers, joint creative director of WCRS, himself an ex-BBH
man, said he had known Moore and Robinson since they were a placement
team. ’They are creatively spot on and I’ve watched them develop into a
desirable and responsible creative team,’ he said.