WCRS lures Robinson and Moore from BBH

WCRS has begun hiring staff in the wake of its giant National Lottery win last month, raiding the ranks of Bartle Bogle Hegarty to appoint the senior creatives, Jo Moore and Simon Robinson.

WCRS has begun hiring staff in the wake of its giant National

Lottery win last month, raiding the ranks of Bartle Bogle Hegarty to

appoint the senior creatives, Jo Moore and Simon Robinson.



Moore and Robinson will become the agency’s fourth pair of creative

managers and will work initially on its Land Rover and lottery

accounts.



Moore, a copywriter, and her art director partner, Robinson, have been

at BBH for ten years, during which time they have worked across most of

the agency’s accounts. However, they are perhaps best known for Levi’s

’washroom’, which won a Cannes silver and a D&AD nomination among other

awards in 1996.



Moore and Robinson were also behind the Boddingtons ’athlete’ spot,

which helped propel the Mancunian model, Melanie Sykes, to fame, and the

’armchair’ ad for Electrolux, which won a bronze at Cannes in 1996.



They follow their former colleague, Mike Wells, to WCRS. Wells left BBH

last year with his partner, Will Barnett, and their arrival sparked a

reorganisation of the creative department. The other creative managers

are Nick Kidney and Kevin Stark, as well as Andy Dibb, who does not yet

have a creative partner.



Rooney Carruthers, joint creative director of WCRS, himself an ex-BBH

man, said he had known Moore and Robinson since they were a placement

team. ’They are creatively spot on and I’ve watched them develop into a

desirable and responsible creative team,’ he said.



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