- WCRS has beaten off competition to win the £13 million advertising brief for the Guardian Media Group's online employment agency, Workthing.com.
The agency won the business following a pitch with Partners BDDH, HHCL & Partners and BMP DDB.
WCRS will help spearhead the launch of the initiative for the Guardian Media Group, set for later this summer. The agency will develop a brand positioning and campaign across TV, radio, cinema and posters.
The site is positioning itself as an employment network including advice on career guidance and recruitment services.
Workthing will operate as an independent company within GMG, but will be linked to the Guardian Unlimited sites