WCRS retains £3 million DCSF Diplomas brief

LONDON - The Department for Children, Schools and Families has retained WCRS to handle creative duties on its £3 million diplomas account.

DCSF...WCRS retains diploma brief
DCSF...WCRS retains diploma brief

It picked up the business following a pitch against four undisclosed agencies. The review was handled by COI.

It first won the account in 2007 following a pitch against Delaney Lund Knox Warren & Partners, Proximity and Iris.

Aimed at 14- to 19-year-olds, the diploma is a new qualification that combines academic and practical work-based learning and has been heralded as a replacement for GCSEs and A-Levels.

It was launched in some areas of the country in September 2008 and nationwide in September this year.

WCRS will now be briefed with creating a TV campaign to run in January 2010 and raise awareness and interest of the qualification across the country.