WCRS is ’front runner’ to seize Tory Party account from M&C Saatchi

The Conservative party looks set to appoint WCRS as its agency after forging close links with its chairman, Robin Wight.

The Conservative party looks set to appoint WCRS as its agency

after forging close links with its chairman, Robin Wight.



Senior Tories are predicting that WCRS will succeed M&C Saatchi as the

party’s agency for the next general election. It may be given a ’dry

run’ in the European Parliament elections in 1999.



’WCRS is now the clear front runner and my money would be on it,’ one

senior Tory source said this week.



Wight has briefed William Hague’s inner circle and his shadow cabinet at

two strategy sessions. Although it is understood some draft ads were

presented to the shadow cabinet, they will not appear because it has no

money for ads. ’At present we are using Robin as a strategist rather

than an advertising man,’ the source said.



It emerged this week that Wight gave informal advice to the Tories

before the May general election, when M&C Saatchi was responsible for

advertising.



His link man was Charles Hendry, then the party vice-chairman in charge

of communications, who works in Hague’s private office.



Wight was present at last week’s Tory conference in Blackpool, which

Maurice Saatchi did not attend.



Tory officials say it is ’extremely unlikely’ the party would turn back

to Saatchi after rows during the election blitz. However, they continue

to receive informal aid from Sir Tim Bell, who was also involved in the

campaign.



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