WCRS’s posters for Asahi beer parody Japanese ad style

Asahi launches a new advertising burst this weekend with a series of posters offering celebrity endorsements for the Bass-distributed Japanese beer.

Asahi launches a new advertising burst this weekend with a series

of posters offering celebrity endorsements for the Bass-distributed

Japanese beer.



The ads deliberately parody Japanese advertising techniques by using

minor celebrities in unlikely situations to advertise the product.



In one execution, Chris Quentin, who played Brian Tilsley in Coronation

Street, is dressed up as a country gent, with a falcon perched on his

right wrist and a bottle of Asahi super dry in his left hand. The copy

reads: ’Masterly with distinction. Striking also.’



Another execution features Debbie McGee, the wife of the magician, Paul

Daniels, at a riding stables wearing a black corset and jodhpurs, and

proudly holding aloft a whip and a bottle of Asahi, with the words,

’Breeding. Extra stately.’



WCRS’s original campaign for Asahi, which broke a year ago, used three

similarly D-list names: Bonnie Langford, Henry Kelly and Richard

Whiteley.



WCRS was appointed to handle the Asahi account in May 1996.



The ads were art directed by Dave Lang and written by Martin

Gillian.



The photographer is Paul Rees. Media buying for Bass is through BBJ.



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