The agency beat Fallon and The Red Brick Road in the final pitch. The process was handled by the AAR.
The incumbent on the account was Euro RSCG, which was involved in the review but was knocked off of the pitch at an earlier stage.
Euro RSCG created the "All for just 30p" campaign that is currently running across outdoor and TV.
News International announced in September that it planned to give the newspapers a £50 million marketing budget to promote the products, which would be likely see the adspend increase significantly.
WCRS already handles a substantial portion of the advertising for BSkyB, a sister company to News International.
Euros picked up the business for the Sun and the News of the World, which form the News Group Newspapers division of News International, in June 2005, following a pitch against Publicis and Saatchi & Saatchi.
That decision put an end to TBWA\London's ten-year tenure on the account, during which time it produced the iconic "We love it" and "Big on a Sunday" straplines for The Sun and the News of the World respectively.