Ammirati Puris Lintas’s hopes of hanging on to its Rover business
slipped further this week after the car manufacturer awarded pounds 30
million worth of business to WCRS.
WCRS - which handles the advertising for Rover’s parent, BMW - went
head-to-head against APL for the task of overseeing the pan-European
launch of Rover’s two new car models, the Rover 25 and 45.
This is the first result in a three-stage pitch for the business, which
Rover has divided into special projects, UK and global ads.
The two agencies will pitch this week for the pounds 40 million UK
account, along with M&C Saatchi and HHCL & Partners.
A third and final pitch, for Rover’s international business, has yet to
be scheduled, while a shortlist has not yet been announced.
The two new car models are the mass-market successors to the Rover 200
and 400, and are regarded as an important part of the car manufacturer’s