WCRS unveils pounds 1m Workthing TV execution

WCRS has unveiled a pounds 1 million national television campaign for Workthing, the Guardian Media Group's online recruitment site.

WCRS has unveiled a pounds 1 million national television campaign for Workthing, the Guardian Media Group's online recruitment site.

The TV work attempts to build on Workthing's previous campaign, launched in September, which introduced the brand's overall proposition of offering management of work and life activities.

The TV execution aims to show that Workthing can provide solutions to the dilemmas thrown up by modern life in the workplace, and focuses on the benefits of advanced search engines.

The spot explores the scenario of how to find time to search for a new job while also juggling the demands of current employment.

The new campaign uses the same pensioners that starred in the original campaign.

The pensioners in the new ad are portrayed as being free of the constraints of modern work. As they retire, they show mock sympathy for those still subjected to frenetic working conditions.

WCRS won the creative account for Workthing in July last year.

The commercial was written by Stef Jones and art directed by Tom Burnay.

It was directed by Rory Rooney through Godman. Media planning is through Michaelides & Bednash and buying is through Walker Media.

Toby Pschorr, the board account director at WCRS (e-brands), said: 'The ad shows the campaignability of the pensioners vehicle as a means of communicating Workthing's benefits in an amusing and human way.'



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